Tropical Moose is a rebrand of a St. Louis brand
born from a teacher’s dream. Tropical Moose crafts Jamaican-inspired shaved ice, blending fresh fruit into a unique “mousse” treat. More 
than a product, we’re a cultural experience
in St. Louis.

Disciplines:
Illustration / Trademark

Tools:
Illustrator, Photoshop

Brand Pillars

New Logo and Branding

Menu

New Packaging

Illustration Guide