This rebranding of Mighty Kind Co. is inspired by ‘70s counter-culture, crafting hemp-infused
seltzers and cocktails that unite drinkers and non-drinkers. With quality ingredients like CBD, THC,
and botanicals, we create bold, relaxing flavors that invite everyone to celebrate, connect, and savor
the moment.

Disciplines:

Illustration / Trademark

Tools:

Illustrator, Photoshop

  • Mighty Kind Co. is about fostering meaningful connections. Our beverages bridge drinkers and non-drinkers, creating shared moments of celebration, relaxation, and enjoyment, regardless of preferences.

  • We craft beverages with genuine ingredients and no artificial additives, embodying the spirit of the 70’s counterculture. Our brand is honest, transparent, and true to its roots.

  • Inspired by the spirit of freedom, we encourage self-expression and
    mindful enjoyment. Mighty Kind Co. gives you the flexibility to choose
    how you savor life’s moments.

  • Bold, inventive flavors are at the heart of every sip. We prioritize quality
    Ingredients like CBD, THC, and botanicals deliver refreshing, satisfying drinks that always impress.

  • Mighty Kind Co. welcomes everyone. Whether you’re drinking alcohol-
    free or enjoying a cocktail, our beverages create a space where all can relax, celebrate, and be themselves.

Brand Pillars

Packaging

Packaging Sides

Illustration Guide

  • Herb, the groovy mascot of Mighty Kind Co., is a chill cannabis sage
    embodying the ‘70s counterculture. He radiates wisdom and relaxation with a leafy form, shaggy hair, and round sunglasses. Seated in a lotus pose, flashing a peace sign, Herb symbolizes balance, inclusivity, and bold botanical flavors—inviting everyone to savor the moment.

  • A psychedelic road trip through time, this vibrant background captures the free-spirited essence of the ‘70s counterculture. A hazy rainbow arches over rolling hills, while a classic yellow VW bus, doors flung open, invites adventure. Smoke drifts lazily from within, blending into the dreamy sky, setting the scene for a laid-back escape where connection, creativity, and good vibes reign supreme.

  • A classic VW bus, a symbol of freedom and counterculture, takes center stage in the design, reflecting the nomadic spirit of the 70s. Often painted in bright colors and covered in psychedelic art, these buses were more than transportation—they were moving canvases of self-expression. Incorporat-ing them into the design captures the essence of adventure, community, and the laid-back lifestyle that defined the era.reign supreme.